The 2010 NYC Toy Fair

February 19, 2010 at 22:36 | Posted in ALEX News | Leave a comment

Buyers, retailers and the media were all abuzz in the ALEX booth at Toy Fair 2010!  ALEX showcased over 100 exciting new products in all seven of its categories of toys: baby, preschool, bath, art, craft, style and play.

Highlights of the new line include Talk of the Farm, an exciting interactive toy which comes to life as a child moves a truck on a magical talking mat; Foil Bead Maker and Cap It Off jewelry craft kits; and Ready, Set, Go! Trike, a 3-in-1 tricycle that grows as your child does.

In addition, the booth featured a model of an ALEX store-within-a-store which is currently in many Learning Express stores and numerous other specialty stores worldwide.

The American International Toy Fair ran February 14-17 at New York City’s Javits Center.

View the full set of pictures by visiting the Toy Fair 2010 NYC Flickr Photos.

Buyers, retailers and the media were all abuzz in the ALEX booth at Toy Fair 2010!  ALEX showcased over 100 exciting new products in all seven of its categories of toys: baby, preschool, bath, art, craft, style and play.

Highlights of the new line include Talk of the Farm, an exciting interactive toy which comes to life as a child moves a truck on a magical talking mat; Foil Bead Maker and Cap It Off jewelry craft kits; and Ready, Set, Go! Trike, a 3-in-1 tricycle that grows as your child does.

In addition, the booth featured a model of an ALEX store-within-a-store which is currently in many Learning Express stores and numerous other specialty stores worldwide.

The American International Toy Fair ran February 14-17 at New York City’s Javits Center.

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