Behind the Scenes at ALEX®

January 30, 2012 at 12:50 | Posted in ALEX Toys, All About ALEX, General | Leave a comment
Read, Behind the Scenes at ALEX® for an inside look at ALEX Toys! Meet our staff with Staff Spotlights and look for exclusive photos of what’s going on around the office… 

 

 

 

 

 

 

 

 

 

 

 

 

 

These Creamy Crayons are Dreamy!

January 25, 2012 at 13:19 | Posted in ALEX Toys, Crafting, Play@Home Mom | Leave a comment
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On this cold, snowy day we invited Lori’s friend, Aeden, over to play.  They wanted to color so we took out the ALEX Creamy Crayons and Metallic Creamy Crayons. So much more fun than ordinary crayons!

Continue Reading These Creamy Crayons are Dreamy!…

Came into work today to find these going out…

January 23, 2012 at 16:16 | Posted in ALEX Toys, All About ALEX, NY Toy Fair | Leave a comment
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NEW 2012 Products for TOY FAIR!

These items are packed up and ready to go to the Jacob K. Javits Convention Center in NYC where they will be introduced at Toy Fair. ALEX has been an exhibitor since our start in 1986 and we are excited to showcase our 2012 line!  We have been hard at work to make sure this year’s show is our best yet!

What is Toy Fair?

Toy Fair features more than 1,000 exhibitors from around the world who showcase their new and upcoming toy and entertainment products. It is held each February in NYC and is organized by the Toy Industry Association (TIA).

This years marks the 109th American International Toy Fair! The show takes place February 12th-15th.

Winter Fun

January 19, 2012 at 12:00 | Posted in ALEX Toys, Family Time, Mamma Mia Rea, Outside Play | 1 Comment
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The other day, my 3-and-a-half-year-old and I were getting into the car when he pointed up to the sky.

“What’s that?” he asked.

I looked up and saw a pipe on the roof of a building, emitting clouds of steam. “That’s called steam,” I told him. “That’s what happens when warm air mixes with cold air”.

He looked at me quizzically.

I thought fast. “Look,” I said, exhaling heavily. “Mommy makes steam, too!”.

His eyes widened.

“You try!”

Continue Reading Winter Fun…

ALEX/Kid Concoctions Project How-To… Make Your Own Snow Globes!

January 17, 2012 at 13:03 | Posted in ALEX Toys, Kid Concoctions, Play@Home Mom | Leave a comment
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Enjoy a winter wonderland without having to leave your house! Follow this easy ALEX/Kid Concoctions tutorial from the Weird Wacky & Wild Stuff book to create “Snow in a Bottle” — an excellent project to do on an icy cold day!

Continue Reading ALEX/Kid Concoctions Project How-To… Make Your Own Snow Globes!…

Honey, I Shrunk The Shrinky Dinks!

January 12, 2012 at 16:39 | Posted in ALEX Toys, Indoor Play, Play@Home Mom, Shrinky Dinks | Leave a comment
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Do you remember Shrinky Dinks from when you were a kid? 

I could hardly wait for Lori to be old enough to experience the magic of Shrinky Dinks!

The adorable artwork and pre-cut pieces make the Shrinky Dinks activity kits from ALEX a must have!  The ALEX kits feature over a dozen different themes including ballerinas, jewelry, ponies, pirates, insects, robots and more.  Great fun for boys and girls!  ALEX also has Shrinky Dinks minis that make great party favors.  You can find the entire line of kits here.

Take a look at Lori’s first Shrinky Dinks experience.  We made the Mermaids and Jewelry kits.

Continue Reading Honey, I Shrunk The Shrinky Dinks!…

Calling All Boys… This Craft’s for You!

January 10, 2012 at 16:52 | Posted in ALEX Toys, Indoor Play, Kid's Arts & Crafts, Play@Home Mom | 1 Comment
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It isn’t easy to find a craft project appealing to boys.  Well, the search ends here!  The Build & Roll robot and car are the perfect blend of craft kit and building toy.  In addition, the finished project also encourages lots of pretend play!

I invited our adorable 7-year-old cousin Danny to come try this out…

Continue Reading Calling All Boys… This Craft’s for You!…

What Is Black & White And Keeps A Kid Happy For Hours?

January 5, 2012 at 15:44 | Posted in ALEX Toys, Crafting, Indoor Play, Kid's Arts & Crafts, Play@Home Mom | Leave a comment
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Do your kids like to:

    A. Snuggle with stuffed animals?
    B. Color with markers?
    C. Do activities over and over again?
    D. All of the above.

If you answered “D,” then a Color and Cuddle activity will be perfect for them!

This collection includes 6 different machine washable dolls that can be colored, cuddled, and washed again and again.

My girls tried out the Bunny and the Pony – take a look!

Continue Reading What Is Black & White And Keeps A Kid Happy For Hours?…

A Great Indoor Activity That is Sure to Make You Hoppy!

January 3, 2012 at 15:13 | Posted in ALEX Toys, Indoor Play, Let's Play, Outside Play, Play@Home Mom | 1 Comment
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Where we live it gets super cold and snowy. My girls and I love to bundle up and build snowmen, toss a few snowballs, go sledding, and even make a snow angel or two.  But when it’s time to come in, we roll out the award winning Hopscotch Rug!

No set up is required, just unroll the rug and start playing right away!

Continue Reading A Great Indoor Activity That is Sure to Make You Hoppy!…

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