A Date to the Movies

August 8, 2011 at 09:45 | Posted in ALEX News, ALEX Toys, Family Time, Mamma Mia Rea, Media | 1 Comment

I, like many other children growing up in the 1980’s, was addicted to “The Smurfs”. What wasn’t to like about them? Cute, blue, enchanting little creatures, life in Smurf world was always perfect. Even their theme song was catchy; so catchy, in fact, it haunted you all the way through college.

ALEX Toys Smurfs Movie

Continue Reading A Date to the Movies…

Painting the Town Blue

August 5, 2011 at 18:11 | Posted in ALEX News, ALEX Toys, Friday Fun, Media, Videos | Leave a comment

A couple of weeks ago I got a call that because ALEX had given toys for the new movie The Smurfs, Sony Pictures had provided us with two tickets to the exclusive Smurfs premiere! I was to go as a representative of the ALEX Design Department.

ALEX Toys Smurf Movie

Continue Reading Painting the Town Blue…

The 2010 NYC Toy Fair

February 19, 2010 at 22:36 | Posted in ALEX News | Leave a comment

Buyers, retailers and the media were all abuzz in the ALEX booth at Toy Fair 2010!  ALEX showcased over 100 exciting new products in all seven of its categories of toys: baby, preschool, bath, art, craft, style and play.

Highlights of the new line include Talk of the Farm, an exciting interactive toy which comes to life as a child moves a truck on a magical talking mat; Foil Bead Maker and Cap It Off jewelry craft kits; and Ready, Set, Go! Trike, a 3-in-1 tricycle that grows as your child does.

In addition, the booth featured a model of an ALEX store-within-a-store which is currently in many Learning Express stores and numerous other specialty stores worldwide.

The American International Toy Fair ran February 14-17 at New York City’s Javits Center.

View the full set of pictures by visiting the Toy Fair 2010 NYC Flickr Photos.

Buyers, retailers and the media were all abuzz in the ALEX booth at Toy Fair 2010!  ALEX showcased over 100 exciting new products in all seven of its categories of toys: baby, preschool, bath, art, craft, style and play.

Highlights of the new line include Talk of the Farm, an exciting interactive toy which comes to life as a child moves a truck on a magical talking mat; Foil Bead Maker and Cap It Off jewelry craft kits; and Ready, Set, Go! Trike, a 3-in-1 tricycle that grows as your child does.

In addition, the booth featured a model of an ALEX store-within-a-store which is currently in many Learning Express stores and numerous other specialty stores worldwide.

The American International Toy Fair ran February 14-17 at New York City’s Javits Center.

ALEX Toys on Regis & Kelly

December 17, 2009 at 00:07 | Posted in ALEX News, ALEX Toys, Holidays, Media, Videos | Leave a comment
Tags:

On Live! With Regis and Kelly this week, Chris Byrne, “The Toy Guy” shows the hosts all the coolest new toys under $20. The Giant Pipe Cleaner Party from ALEX is a favorite!

http://www.alextoys.com/product/132737/71W/_/Giant_Pipe_Cleaner_Party

Enjoy the video below.

New ALEX Toy Boutiques

December 10, 2009 at 10:08 | Posted in ALEX News, ALEX Toys, ALEX Worldwide, All About ALEX | 3 Comments
Tags:

Three New ALEX Stores Have Opened Worldwide. We are excited about the future for these new boutiques.

Beirut, Lebanon: Opened in August 2009

Continue Reading New ALEX Toy Boutiques…

Blog at WordPress.com.
Entries and comments feeds.

%d bloggers like this: