It’s almost time for Toy Fair!

February 10, 2012 at 17:25 | Posted in ALEX Toys, All About ALEX, NY Toy Fair | Leave a comment
ALEX introduces over 100 new items  in art, craft, bath, style, play, ALEX Jr. for baby and ALEX Little Hands preschool categories. Co-branded kits with Dylan’s Candy Bar and Kid Concoctions.
Visit us at booth # 2121! — February 12th – 15th — Jacob K. Javits Convention Center

Behind the Scenes at ALEX®

January 30, 2012 at 12:50 | Posted in ALEX Toys, All About ALEX, General | Leave a comment
Read, Behind the Scenes at ALEX® for an inside look at ALEX Toys! Meet our staff with Staff Spotlights and look for exclusive photos of what’s going on around the office… 














Came into work today to find these going out…

January 23, 2012 at 16:16 | Posted in ALEX Toys, All About ALEX, NY Toy Fair | Leave a comment

NEW 2012 Products for TOY FAIR!

These items are packed up and ready to go to the Jacob K. Javits Convention Center in NYC where they will be introduced at Toy Fair. ALEX has been an exhibitor since our start in 1986 and we are excited to showcase our 2012 line!  We have been hard at work to make sure this year’s show is our best yet!

What is Toy Fair?

Toy Fair features more than 1,000 exhibitors from around the world who showcase their new and upcoming toy and entertainment products. It is held each February in NYC and is organized by the Toy Industry Association (TIA).

This years marks the 109th American International Toy Fair! The show takes place February 12th-15th.

Review: My Layered Lacing

February 24, 2011 at 17:11 | Posted in ALEX Toys, All About ALEX, Little Hands, Reviews | Leave a comment
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Katie over at Katies Nesting Spot reviewed quite a few ALEX Toys.  Here’s an excerpt from her review on our Lacing Activities products:

This is an activity you can get years of fun out of. These are great for fine motor skills and getting those little fingers nimble and ready for writing.

I have to say I love the foam lacing shapes. I wish I’d purchased these for her before. I like them a lot better than the wooden or cardboard lacing shapes I was more familiar with. The foam has a little give in it. As toddler hands push and pull on it, it can move a little and sometimes that has enabled my daughter to be able to get the lace through. The pliable nature of the foam makes this a more enjoyable activity for her and I’m not worried about things tearing as it snaps back into place. This product, and many others also by ALEX Toys has also won the National Parenting Center’s Seal of Approval.

Read the rest of the review here:

My First Lacing Farm

Mommies With Style: Toy Fair 2010

March 3, 2010 at 14:27 | Posted in ALEX Toys, All About ALEX, Reviews | Leave a comment

The blog Mommies With Style just posted about the 2010 NYC Toy Fair. We’re happy to report that they enjoyed the ALEX booth!

“ALEX Toys had an impressive amount of new products. Their Ready, Set, Go Trike is a tricycle that grows with your child, from older baby to preschooler. Comes in red and pink. While their trampoline isn’t new (there’s  younger child size and a older child size), it was terrific and very sturdy. I loved their many craft kits – especially the Color My Bag line. They’ve even got Shrinky Dinks!–Since ALEX Toys had so many fabulous products, check out my Whrrl Slideshow of ALEX Toys.”

Read the whole review here:

Babble & Droolicious, Heart Tin Tea Set

January 13, 2010 at 12:04 | Posted in ALEX Toys, All About ALEX, Media, Reviews | Leave a comment

Elizabeth Leach of Babble’s Droolicious wrote a flattering review about the ALEX Toys Heart Tin Tea Set.

Made from durable tin, there’s no need to worry about pieces breaking and the colorful design will help set the mood for a whimsical and playful treat of tea and pretend cookies.”

Tea party play is a favorite amongst creative young children. To learn more about the ALEX Toys Heart Tin Tea Set go here:

Read the rest of the review here:

New ALEX Toy Boutiques

December 10, 2009 at 10:08 | Posted in ALEX News, ALEX Toys, ALEX Worldwide, All About ALEX | 3 Comments

Three New ALEX Stores Have Opened Worldwide. We are excited about the future for these new boutiques.

Beirut, Lebanon: Opened in August 2009

Continue Reading New ALEX Toy Boutiques…

Blog Review: First Pops & First Snaps

November 18, 2009 at 14:44 | Posted in ALEX Toys, All About ALEX, Babies | 1 Comment
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Karie at The Five Fish blog posted a great review of the ALEX First Pops and First Snaps! Her twin toddlers had a great time with both products.

Read what mom Karie had to say:

“The learning for the twins is so important because they were born premature. While they were full grown preemies born at 36weeks, they are still nonetheless premature kids who have the adjusted age and so some skills are slower to them than other children. Such as the fine motor skills.

The First Pops and First Snaps are perfect for this because they have to really concentrate on hooking the pieces together.”

You’re going to love the great photos from her blog! Read the rest of the review here:

Have Yourself a Crafty Little Christmas

November 11, 2009 at 10:48 | Posted in ALEX Toys, All About ALEX, Family Time, Holidays | 2 Comments
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The holidays are right around the corner. Encourage your kids to get into the spirit this year through festive crafts. The ALEX Toys Crafty Christmas kit is a fun and easy way for children to create their own felt ornaments, gift tags, picture frames, and more!

Make an event out of it by inviting a few friends to create over hot chocolate and gingerbread cookies.


Ages 6 and up

Learn more here

Dr. Toy Best Green Product Award!

November 4, 2009 at 14:37 | Posted in ALEX Toys, All About ALEX, Awards, Dr. Toy | Leave a comment


We’re pleased and excited to announce that ALEX Toys won a Dr. Toy’s Best Green Product Award for our new Little Hands Game, Wash & Dry Bingo.


ALEX Little Hands, our award-winning line of products designed specifically for preschoolers, now includes 18 eco–friendly games, puzzles and educational products that are made with recycled paperboard, sustainable wood, natural inks and water-based varnish.

Stevanne Auerbach, PhD. Dr. Toy, is the author of 15 books and hundreds of articles on toys and play, is the only Ph.D. in Child Development evaluating the best developmentally appropriate toys and children’s products for Dr. Toy’s Guide.

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